Summary: Turns out Youtube is more than just a website for music videos and cat clips — viewers appreciate educational and informational segments, as well."Every day, people watch hundreds of millions of hours on Youtube," Sundar Pichai, chief executive of Google, said during parent company Alphabet Inc.'s most recent earnings call. "People turn to Youtube because they want to research, buy or fix a product."Advisers can take advantage of this trend by offering research-driven videos.
 People are really looking for: authenticity and transparency. Don't try to memorize a long script. Be authentic and show your expertise and knowledge in this area."Amy McIlwain, vice president of social and digital strategy, Moore Communications Group |
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